We process and store personal information for certain legitimate purposes which include:
– to identify and prevent fraud
– to better understand how people interact with our websites
– to create relevant advertisements on our products
– to obtain feedback on the service we provide
We also process and store personal information to fulfil a contract with an individual when they make a purchase:
– to collect and store address and contact details in order to fulfil orders and handle aftersales enquiries
Whenever we process data for these purposes we will ensure that we always keep your Personal Data rights in high regard and take account of these rights. You have the right to object to this processing if you wish, and if you wish to do so please contact us. Please bear in mind that if you object this may affect our ability to carry out the tasks detailed above. For reference the Data Controller is Silverfox Global Ltd.
Examples of information that we collect:
• We collect information about you when you register with and/or shop with us. This may include your full name, delivery and billing address, telephone number, email address and products you have purchased. If you contact us by phone or email, we may keep a record of that correspondence.
• Details of your visits to our website such as traffic data, location data, cookies and the pages that you visit.
We do not collect sensitive personal information about you and do not hold information for any longer than is necessary to be able to successfully complete your order, handle any warranty issues and ensure any repeat orders are simple to do.
To find out more details on the information we process and store please click here.
Sharing Your Information
We respect your privacy and share your data with 3rd party organisations when it is required to fulfil your order. and obtain independent feedback. For example we share information with card payment companies (such as Paypal) and delivery couriers (such as Royal Mail). For more information on who we share your data with click here.
Use of Cookies on Our Website
Cookies are small data files which are created by websites and stored on your computer. Cookies allow us to enhance your shopping experience by adding features such as a shopping basket, recently viewed products, remembering your shopping cart contents if you come back later and the ability to checkout.
We use two types of cookies on this site; session cookies and persistent cookies. Session cookies only exist for as long as your browser software is kept open. These cookies are used to assist in the checkout process. Persistent cookies stay on your computer after the browser closes for a specific amount of time. They allow for features such as recently viewed products, pages you have visited and remembering your shopping cart feature to function even when you close your browser.
We and third-parties, such as Google, Facebook & Twitter, use first-party cookies, web beacons and other storage technologies to analyse visitors, optimize our website, and serve adverts based on past visits to our website. You can change your internet browser settings to opt out of using cookies & tracking when using the internet however this may make using our site difficult and stop you from placing orders. You can find out more about opting out of cookies and tracking by visiting http://www.networkadvertising.org/managing/opt_out.asp
Google Tracking
We take advantage of Google Remarketing, Demographics and Interest Reporting. For more information on the data that Google collects their privacy policy is available at http://www.google.com/policies/privacy/. We use Remarketing as part of Google Analytics/Adwords to advertise online. Google and its partners may show our ads on sites across the Internet which may show products/ranges you have previously viewed on our website. You can opt out by visiting http://www.google.com/settings/ads.
Facebook & Instagram Tracking
Facebook & Instagram provide tracking tools called pixels to create cookies and web beacons that allow us to send them data about actions that people take on our website called “Event Data”. This includes tracking conversions and the pages users have visited so we can create custom audiences of people who have visited our website and so develop customized and tailored adverts on Facebook & Instagram. You can opt out by visiting https://www.facebook.com/ads/preferences/.
Twitter Tracking
We use twitter’s universal website tag and associated cookies to track the pages people visit on our website and track conversions they may make. We use this data to create adverts targeted to users’ interests and to monitor and analyse the success of these adverts. You can find out how to opt out by visiting https://help.twitter.com/en/safety-and-security/privacy-controls-for-tailored-ads.
Other Websites
Our website contains links to other websites. This privacy policy only applies to this website so when you link to other websites you should read their own privacy policies.
Changes to our Privacy Policy
We keep our privacy policy under regular review and we will place any updates on this web page. This privacy policy was last updated on 10th November 2021.
How to Contact Us
Please contact us if you have any questions about our privacy policy or the information we hold on you.